Christian business owners understand billions of people are on Facebook, but how do you use it to connect to your audience and bring in leads for your business? Let’s get started . . .
With the right strategy, Facebook could become your business best friend. It is easy to use and once you have some simple concepts about how to use it beneficially for your business, you will be on your way to success.
This post is not to convince you about using Facebook, it is to get you to think a little differently about how we use Facebook. Many people see Facebook as a place to start drama and share travel pictures. For business, Facebook actually has some good tools to help grow your audience. When you grow your audience, your brand grows and hopefully your business grows.
Getting Started with Facebook
To start with, you must have a personal page and a business page. These two can work together, but it separates you from your business. You can post family photos on your personal page and you can post office pictures on your business page. Then, you share them between the two to give yourself a boost in interaction.
Facebook prioritizes interaction. The more people like, share and comment on your posts, the more Facebook shows that post to more people. Yes, Facebook is a ‘pay to play’ system, but there are tactics that are free and can help you gain more exposure with a little bit of planning.
For instance, let’s say that the 4th of July is coming up. You know in America, we celebrate Independence Day. You can share some interesting quotes, facts or fun wishes for Independence Day. These usually get shared and since they are ‘timely’ people respond to them quickly.
Change your thinking about Facebook
At this point, you may be asking, “What does that have to do with business?” My answer is, “Everything!”
We don’t have to sell, sell, sell on Facebook. We want to add relevant information and sell when it make sense to our customers. Be social first, connect to your customers with meaningful conversations and selling becomes a natural part of the conversation.
We use social media to be social. People buy from people they like. If you post something that they like, they are more likely to come back to your page and interact again. It is a simple concept. You must post things that are relevant and interesting to your target audience. If you find out your target customer is likely to have dogs, even though that has nothing to do with your business, you should post information about dogs or at least use dogs in your images.
Facebook, like any marketing tool, is all about connecting to your customer. You must be aware of who they are and what their lives are like. Then, you post things that are relevant to them on your Facebook business page.
We have posted a complete series about what to post and when to post, so we won’t rehash that in this article. You can see all of our posts for Christian Business owners about social media by clicking here.
Quick tips to get you started:
Complete your profile on your business page including your about section. Post a photo, include your phone number, website, and some information about how you help your customers. Focus this writing on the customer and what you do for them.
Check your insights. Go to your business Facebook page, click on “Insights” at the top, then click on the various tabs. You can see what posts people are responding to, what times works best for your postings and even some insights about your customers. Get to know this section and don’t be afraid to poke around and see what you can find.
Conclusion
We use Facebook for connecting to customers. The more we connect to customers, the more likely they are to buy our products and services. We can learn how to connect to customers by reviewing our ‘Insights.’
As with any marketing, we must know who are customer is and have a strategy to connect to them. Facebook is a tool and it has some valuable insights about who connects to your page. If you can learn to leverage the power of social media, you can really connect to your customer and gain more business.
On Facebook start meaningful conversations with customers and selling becomes a natural part of the conversation. #ChristianBusiness Click To Tweet