Serving God in Business

how to serve God in business imageHave you ever thought about your business as a way to serve God?

Your business is where you put your time and where your treasures build.  It is the main place where the actions in your life and spirit of God impact your community.

The Bible says we are called to make disciples. (see Matthew 28:19) It is an ongoing action.  In other words, we are to make disciples as we go.

When we own a business all that we do becomes a way to serve God and spread His word.  We are making disciples by being in business.

Take time today to reflect on your impact for Christ.

  • Are you striving to honor God and serve Him with all that you do?
  • How are you honoring God each day with the way you run your life and business?
  • What actions are you taking to make disciples as you go?

 

Take 10-30 minutes to really reflect on each of these questions. You may even want to adjust some of the day to day routines to better align with what God wants from you in your business.

In business, we serve God with the impact we make in changing lives. #Christianbusiness #Christianentrepreneur Click To Tweet

how to set goalsSet goals that work.

As Christian business owners, we must set goals in order to accomplish what God has in store for us.  God wants us to succeed and He will give us the vision if you ask for it.

Below is a simple 3 step process to create goals to actually work.  Though we don’t talk about business goals because each business is significantly different, these principles can apply to any business goal you may have.

 

Focus on one goal at a time

If you have ever set New Year’s resolutions, you that too many goals at once will not work. You must set one goal and stick to that goal until it becomes a habit.  It is that simple. Pick one goal and make it a habit.  Take time to pray about your goal and see what God has in store for you.

Let’s say you want to lose weight, make more money and take a vacation.  That is three goals.  Pick one and create habits to help you accomplish that one goal.  If it is losing weight, you may want to start exercising, eating better and drinking more water.  That is three habits for one goal: focus.

 

Break Your Goal Down

Though I do not suggest eating elephants, the ol’ saying goes, “How do you eat an elephant?”  The answer, “One bite at a time.”  Once you have one goal, break it down into ‘bitesized’ chunks.

Let’s say you want to go to the gym as part of losing weight. Set up the simple steps you need to get started:

  1. Find a gym close by.
  2. Apply to the gym.
  3. Set up a routine at the gym with a free session from the staff.

Or maybe you want to stay at home for a fitness routine:

  1. Set up a place to work out.
  2. Get an outline to basic exercises you plan on doing: Youtube, Online Print Out, App, etc.
  3. Buy any needed basic supplies: weights, mats, etc.

 

Those three simple steps just got you started.  If you get those accomplished in week one, you have some momentum to get you to the next week.  Write these down and check them off.  The sense of accomplishment will help you stick to that goal.

Then, as you start going to the gym, start every other day, or twice a week.  Then add a day each week until you are doing some exercise each and every day. You just need to schedule your day and make it a habit.

 

Take Action on Your Goals

Now that you have you goal broken down.  Start taking action.  Make it easy for yourself to take action.

If your goal is to eat healthy, take time once a week to prepare and plan healthy meals.  Get rid of all unhealthy foods so you are not tempted.  That is a step one.  Check it off, see what you have already accomplished!

Let me give one more example, let’s say you want to go to the gym more regularly.  Set a specific time each day.  Put an alarm on your phone for a reminder. Set out your workout clothes each night for the next day.  Get a partner to hold you accountable or hire a fitness coach.  All of these become routine and routines become habit.

Conclusion

The more you can make your action steps a simple routine, the more they become a habit.  When a goal goes from ‘I have to do this’ to “Oh, this is what I do” you have won the game of setting goals.

Goals are simple if you make them part of who you are.  Praying and setting goals that would honor Him is always a good start.  God wants us to be healthy, we just have to believe we can be healthy.  God wants us to be successful, we just have to believe we can do what God called us to do.

God called you into business.  Set your goals, focus, break them down and take action.  The rest will fall in line.

 

Successful goals become habits. Habits become routines. #resolutions #goals #Christianbusiness #Christianentrepreneur Click To Tweet

Christians grow business3 Reasons Christians should grow a business

I think Christians miss out on many blessings because they are not willing to step out and take chances.  Whether it is witnessing to a friend, or growing a business, Christians should be bold about their faith in a God who gave them wisdom, courage and strength.

Today, let’s talk about three reasons Christians should grow their business.  I am sure there are those that say, “We’ll just wait for God to grow our business.”  I want to make sure you understand that waiting on God is a good thing.  Waiting without taking action is not wise.  God does not steer a parked car.

 

Growing a business means helping more people.

First and foremost, your business is helping people.  You want to help people with your product or service.  Beyond that you are helping your employees, your community and your family by providing for them.  When you grow your business wisely, you are helping an ever increasing number of people.

 

Growing a business means you are becoming more influential.

As your business grows, you become more influential and more people will listen to you.  They will see you as a success and you will have a larger platform to tell them of the blessings that you have received from God.  Don’t discount success as a means to introduce people to Christ.

 

Growing a business is the most spiritual thing you can do as a business owner.

This may sound counterintuitive, but I want to put this in perspective.  Growing your business gives you a larger platform from which to share about God.  People listen to people who are successful and it allows you to impact their lives.

When you succeed, people look at your habits and want to copy what you do.  The reason growing your business is such a spiritual endeavor is because you are reading your Bible, actively getting involved in church, leading others, serving, and giving.  People will see that you are living a life of integrity because ultimately God is your CEO.

 

Conclusion

I am not going to pretend growing a business in and of itself is spiritual.  What makes is spiritual is the enlivened power of God working in and through your business.

Remember the prayer of Jabez?  “Jabez cried out to the God of Israel, “Oh, that you would bless me and enlarge my territory! Let your hand be with me, and keep me from harm so that I will be free from pain.” And God granted his request.” I Chronicles 9:10

God did not bless Jabez just because he asked.  God blessed him because He knew Jabez would be an influential person who would speak for the King of Kings.  The Bible says his influence came from his honor and that honor was directly rooted in the power of God.

Christian, I want to encourage you to grow your business.  If you need some help, get involved with our growth membership and get on the right path or at least find a mentor or accountability partner that can help you grow. We grow best when we grow together strengthening and encouraging one another.

Be blessed and be a blessing.

Growing a business is the most spiritual thing you can do as a business owner. #ChristianBusiness #ChristianEntrepreneur Click To Tweet

If you want your business to grow, you need to understand what roles you play. Let’s look at your org chart.

When was the last time you looked at your organizational chart?  Do you even have one?

Many of us get into business and do everything ourselves, so our org chart probably looks like this:

 

org chart

 

This is a VERY simplistic view.  There are hundreds of things we do each day that could and should go on our chart, but we will talk about that in another article.

For now let’s keep it simple.  Even if you are a solopreneur, you have an organization chart.  Building a simple organizational model for your business will help you get a grasp how you can grow your business.

If you want to grow, you have to start delegating tasks and responsibilities.  You may hire an accountant to help with your finances.  Maybe you hire a virtual worker to help with answering the phone, weeding through email or setting appointments.  Your org chart may look more like this:

 

org-chart-others

 

You can see the only difference is you have begun to spread the work out a bit.  If you want to grow, spreading the work . . .a.k.a. delegating . . .is crucial.  Yet, there is one thing we forget to spread out, our leadership.

You are the boss of your business, right?  Well, yes and no.  You are the physical boss of your business and the face that people see, but in reality, God is the boss. God is the owner.  God is in charge.

It is not about just sitting still and waiting on God to do everything, God has skilled you and given you opportunities.  He just want you to rely on Him to make the best decisions.  He wants you to put Him first and understand that the business is His business, always and forever.  You are an “under-shepherd.”

Now your org chart may look more like this:

 


org-chart-God

 

 

Being an under-shepherd means that you are taking care of someone else’s flock.  You are caring for people who belong to someone else.  I have seen too many bosses just look at employees as cogs in the wheels of business.

You are more than that and so are they.  When you realize that God is the boss of the business, you realize that everything is under His care, including you.  Yes, you are on the same playing field as your workers in the eyes of God.

The businesses who have grown the most understand that everyone has something to contribute.  From the janitor (is he/she on your org chart?) to the CFO, every person brings value to your business.  And when you trust in God and let Him guide your decision, He will contribute exactly what you need when you need it.

Not much will changed in the day to day running of the business at first, but your attitude will change.  You will start your day off with The Boss with an open conversation about where your business is and where it needs to go.  Prayer becomes your board room to business growth.

 

In our next article, we till discuss how to set up an organization chart and how you can use that to begin to spread out your business and grow!  After all, we are in business to grow, right?

 

Christian business owners understand that prayer is the boardroom to business growth. #ChristianBusiness #ChristianEntrepreneur Click To Tweet

 

If you really want to grow your business, consider joining our membership program.  We have monthly group coaching where you can send in your specific business questions.  We made it affordable for everyone.  If you are tired of running in circles and want to get your business on the right track, join our membership today.

spiritual habits for business3 Spiritual Habits for Christian Entrepreneurs

Christian entrepreneurs realize that as they grow their faith, their business will be better.  They will have better products, better employees, better families, etc.  That is not to say everything will be perfect.  It will just get better as they learn to rely on God and His guidance.

As we start to talk about spiritual habits, we could come up with a list of over ten different basic habits.  It could be overwhelming for someone who is just getting their spiritual life in order.  The key is to implement one habit at a time.

For those of us who have been around a while, consider what you are doing in each category to grow spiritually.  I broke down spiritual habits into three core sections.  I do not pretend to have an exhaustive list, I just wanted to give a tangible way to think about your spiritual walk.

Take time to develop a little better spiritually of each month.  It may sound weird to you, but when was the last time you set a goal in your spiritual life?

Let’s dive right in . . .

 

Prayer Habit

Prayer is more than a few sentences mumbled out as you go to bed.  Prayer is an integral part of your day.  From decisions you need to make at work, to caring for family members, prayer is something that can become a continual habit all day long.

When you make coffee, thank God for providing the earth with coffee.  When an employee is doing well, thank God for that employee.  When something breaks, thank God for that being the only thing that broke and ask Him for guidance on getting it fix.

See how we progressed in that simple paragraph?  We went from self (coffee) to our business and others (employees) to asking for God’s guidance.  Prayer is that simple.

Before we move on, let’s talk quickly about listening.  Prayer is not just talking to God.  It is also hearing from God.  We must be still and silent and really reach out to listen to what God has to say.

We may have a post about listening to God later, but for now think of it like a radio.  We have to tune in to just the right station before we can hear clearly.  Setting spiritual habits I your life is that tuning process.

 

Learning Habit

The learning habit starts with the Bible.  We can talk about reading the Bible, memorizing scriptures, attending Bible study and all those other things, but I want to make it as simple as possible.  You should be reading God’s word daily, period, end of sentence.

If you are not reading God’s word, how can you expect to hear from Him.  You haven’t tuned your ear to what He has to say.  All of your spiritual learning comes from the Bible.  Sure, there may be a devotional or Bible study that would help, but the Bible should be central.  If your devotion book does not point you to read the Bible, you should get a new devotional book.

That is one of the reasons why I have provided the Faith Membership for free.  In it, we have a Bible study that helps business owners focus on their spiritual life.  We also have a study that goes through the entire Bible in eight sessions.  Either of these are free to use in your office, home or church.  You just have to sign up for the free membership.

Which brings me to the next step in learning, teaching others.  Everyone can teach someone who does not know as much as them.  It does not have to be some organized three-point lesson.  It can simply be a spiritual conversation focused on a specific verse or passage in the Bible. You will learn considerably more when teach someone else.

 

Community Habit

This one may be the most intensive of all the habits.  I live in America and we have a western mentality that is individual focused.  The Bible is an Eastern book that is focused on community.  Community is how you interact with your neighbors, family, staff and customers. Community is where you spend your time.

Community for Christians usually starts in the church.  It is a place to gather with other believers for worship, prayer and learning.  It is a place to join small groups to grow together and a place to be accountable to fellow believers.

Community is not just the bubble we have at church.  It reaches beyond the church into our home and business life.  It tells us to love, share and care for everyone we meet.  It is not just evangelism we should focus on, it is building relationships and getting to know those people that God put in our path in the church and in the world.

 

Conclusion

Christian entrepreneurs should grow spiritually no matter what the circumstances.  We must put effort into our spiritual habits and grow closer to God each and every day.   There is no person who can’t find time to pray and read God’s word.  If you don’t have time, something is horribly wrong in your life!

Take some action.  In your calendar write these three categories and one action you will take in each.  For prayer, it may be sitting aside 20-30 minutes each day to be quiet and spend time in prayer.  For learning, it may be committing to read a chapter a day every day.  For community, it may be committing to be a faithful attender at a local church weekly.

If you want more help, here are some great articles about growing spiritually:

If you are not sure about how Christianity fits into your business, read these articles:

 

Don’t forget about our Faith Membership.  Take advantage of this totally free offer.  You will have access to 2-minute Bible studies you can download for your phone, a Bible study for Christian business owners and a short Bible study that walks you through the entire Bible so you can understand it better.  All of this is free, you just have to sign up.

NOTE: if you have a friend who is a Christian entrepreneur, why not sign up together and grow as a team?  Just send them a link to this page or share it on social media.

 

Grow your Faith: Grow your Business #ChristianBusiness #ChristianEntrepreneur Click To Tweet

grow my businessBusiness Growth Habits for Christian Entrepreneurs

As Christian entrepreneurs, we want to have a growing business so that we can help more people.  You can’t help people if they don’t know about your product or service.  You can have the best product in the world, but if you want to grow your business, you need to do whatever it takes to make sure people know about it.

 

Understand your customer

The first step to growth in any type of business is to understand your customer.  (Read our article on how to understand customers better.) You must know your customer so well that when they come into your store or read your webpage, they think, “This is just for me.”

Think about the places you enjoy doing business with.  You probably feel like they ‘get’ you.  You like the lay out, colors, the words they use, etc.

You want to do the same thing for your customer. WOW them by how well you understand them.  Then, you won’t just have customers, you will have loyal fans that will stick with you through thick and thin.

 

Understand what you sell

After you understand your customers, you want to understand what you sell.  Remember, if your product is drills, you are not selling drills.  You are selling holes. People want a hole and they buy a drill to get the result they want.

People want solutions and results.  Really dig down into what you sell.  What emotions will your customer have after using your product?  What will their life be like without your company?

Here’s a fun exercise:  Write down what a customer’s life is like before they use your product.  Then, write down how their life has changed after they use your product.  Be creative and notice any repeated words.  If you have trouble doing this exercise, you don’t know your customer well enough and you don’t really know what you are selling. (Don’t be offended about this, go take action, get to know your customer and grow your business.)

 

Understand your marketing strategy

Once you understand your customers and really know what you are selling, you must take action on that knowledge.  You want to create a marketing strategy.

Now before you start to check out, let me break this down simply.  A marketing strategy is simply know where your customers are and giving them an opportunity to know about your product.  It does not have to be complicated or salesy.  It just needs to show you genuinely care and are true to your word.

Pick one strategy and try that strategy as your one focus.  Put considerable effort into developing that strategy and making it work.  You want to learn all you can about your marketing strategy and really give it your best effort.   You may even consider hiring a a marketing professional to help give guidance or do it for you.  Whatever you do, make sure you track results and it lines up with what you know about your product and your customer.

 

 

Conclusion

Growing a business is all about the fundamentals.  The only way to grow your company is to understand your customers and understand what you actually sell.  Then, armed with that knowledge you set a strategy to make sure as many customers know about your business as possible.

Check out our other articles on marketing:

If you are really ready to grow your business, sign up for our Growth Membership.  It is affordable and provides training and resources to help you grow as a Christian and an entrepreneur.  Remember our motto: Grow your Faith, Grow your Business.  I’ll see you on the inside.

I would be remiss here if I did not remind you to pray about your strategy.  Make sure it is something that lines up with your customers and your business.  God will give you success if you listen to Him and wait on His leadership in your business.

 

Business Growth Formula= Know Your Product + Know Your Customers + Tell ‘Em. –Rev. H. #ChristianBusiness #ChristianEntrepreneur Click To Tweet

Tip of the Iceberg

iceberg business principle

Have you ever heard the expression, “That’s just the tip if the iceberg?”  What kind of things run through your mind when you think of icebergs?

I looked it up to make sure, but icebergs only show about ten percent of how large they actually are.  This can be a good or bad thing depending on how you look at it.

Think about it, people really only see the success we have in business, they don’t see all of the work that it took to get there.  They don’t see all the failures, trials, and effort that went into making our success.

 

What is the 10%?

If you study Pareto’s Principle, he points out a common occurrence between eighty percent of the results comes from twenty percent of the actions.  For instance, eighty percent of the wealth is held by twenty percent of people.  Eighty percent of people travel on twenty percent of roads.  You can even see the same thing happening in nature, weather and even business.

If you take the Pareto principle one step further, you can see that ninety percent of the effort produces ten percent of the results.  In graduations, we honor the top ten percent.  We want to highlight the best of the best.

Honestly, in business, we want to put our best foot forward and show our successes.  No one really wants to hear about all the hours or the struggles it takes to become successful.  Everyone just wants to see the success and the results, the ten percent.

 

10% of effort

Ten percent of your efforts will produce ninety percent of your results.  You could narrow down to those specific items that get you the most results and then work on those specific tasks.  It would take some effort and it would be a constant movement towards being better in business and as a person.

You could try your ten percent in sales, marketing, production, etc.  Each area can be tweaked until it is a fine tuned machine.  You would see your business running smoothly and your efforts will be rewarded, but that is only the ten percent that people will see.

 

The 90%

The ninety percent that no one sees is your character; it is who you are when no one is looking.  The ninety percent is developing yourself to be the best version of you possible.  Then, no matter what the world throws at you, you’ll be ready.  Think about it, if you don’t have the will power, strength and wisdom to pick out the ten percent, you will be spinning your wheels in business.

God created us to do great things.  He wants us to fulfill the purpose that He has laid out in our lives.  We can’t do that if we are harboring bitterness, envy or rage.  All those things beneath the surface will come out in your life and in your business.

I am really feeling strongly about this message.  You must learn, grow and let go of the things holding you back if you want to be successful in business.  We all have pains in our past.  We all have something that we have had to overcome.  Yet, Christ has overcome the world and He lives in us.

We can take time to dig into who we are and find our true purpose in Christ.  Read books that help you develop your skills.  Pull up the Bible on your phone to strengthen your spirit.  Listen to powerful preachers and other Christian leaders on podcasts to point you in the right direction.  There are so many ways to grow in our technological world today, you just have to put in some effort (only 10%!).

 

Conclusion

It will be hard to be truly successful with the ten percent that everyone sees if we don’t take care of the ninety percent that people don’t see.  If you have pains, give them to God for He cares for you.  If you have bitterness, anger or grudges, release them and learn the power of forgiveness.  If you have depression, self-doubt or lack of confidence, learn to count your blessings and be thankful for all that God has done for you.

I won’t pretend to know what you are going through, but you can rest assured that I live in the same broken world you do.  We all have hurts and pains, but we can use those things to push us forward and let our ten percent show.  We can show success.  We can show business growth.  We can show the love of God through our business and our lives.

Take some time in quiet meditation and prayer.  Ask God to reveal those things that are hiding beneath the surface and keeping you from fulfilling your purpose in business.  Ask for forgiveness and learn to release pains and hurts to God.  It may not happen all at once, but working on the ninety percent that others don’t see, will help grow the ten percent that everyone can see.

You must learn, grow and let go of the things holding you back if you want to be successful in business. Click To Tweet
faith in business

 

As a Christian entrepreneurs, we don’t just walk blindly into business.  Faith does not mean ‘blind,’ it means much more than that.

Let’s start with the biblical definition of faith: “Now faith is the confidence in what we hope for an assurance about what we do not see.” (Hebrews 11:1)

Faith starts with confidence and ends with hope in a reality that can’t be seen with the eyes.  You could say faith starts in confidence and ends in vision.

When we start a business, we have confidence because we have done our research and listened to God’s direction; it is intelligent confidence.  Then, we have confidence that we can succeed because we see beyond today. We have a vision for how our business will grow founded in our faith and trust in God.

Faith starts in confidence and progresses to vision. Click To Tweet

 

Business takes a lot of faith. 

We must have a faith that God placed a purpose in our lives and that purpose is in business.  We must have faith in ourselves and our abilities as God has developed them in our lives.  We must have faith that our business will be a success because God gave us the opportunity to start a business.  All faith is grounded in who God is in our lives.

 

Faith is grounded in God

Faith that is grounded in God gives us the strength to move forward with our business.   When we start a business we don’t know what will happen tomorrow, but we know that God has given us direction today.  We know that God will give us wisdom, knowledge and opportunity as we open our lives and our business to Him.  It is all about laying everything before the King of the Universe and trusting that He will guide you each step of the way.

 

Faith is bigger than us

To break it down, faith in business is about having a foundation outside of your business.  Your faith must come from something bigger than yourself if you really want to weather the ups and downs in business.  Life is tough and business is not always easy, but if we trust in God and His sovereignty, we know that we will always be on the right path.

I just want this short post to remind you that God is on your side.  He brought you into business and directed your path to be on this page.  God wants you to succeed if you simply rely on Him and open yourself up to His direction.

What is God asking you to do in your business today?

tracking business metrics

As Christian business owners, we must have key metrics or performance indicators that we are tracking.  If you don’t keep track of your numbers, how will you know if your business is growing and what you can do to take it to the next level?

There are literally thousands of indicators you can track in your business.  Depending on the type of business and your goals, two businesses in the same industry could be tracking totally different numbers.

Here are the broad strokes of some of the most basic metrics and give you a sample of what you may want to track in each area.

 

Financial Metrics

Financial metrics cover where money is flowing, moving and staying.  We already talked about profitability numbers and balance sheets which is a snapshot of your business at a point in time, but there are many things that can be tracked financially.

When you track financials, you should have a strong accounting program that will give you the reports you want.  You can track expenses, salaries, investment income, etc.  Focus on the key metrics that bring growth to your business and line up with your goals.  Those usually fall into sales and marketing.

 

Sales Metrics

Sales metrics track what is ‘going out the door.”  They track whether you are actually selling your product or service.

When you track sales, you may choose to track many different things.  You may track inventory or customer acquisition.  You may want to track how certain sales people are performing so you set goals and track how their performance is moving forward.  You can even track how long customers are staying with your business and define how you can keep them as a customer longer.

 

Marketing Metrics

Marketing metrics track the effectiveness of your marketing efforts.  They track how much you spend compared to how many customers respond.  You must understand the return on investment before deciding to buy a coupon in the local sales magazine.

When you track marketing, you should have a way to keep up with different campaigns that you create.  If you are online, you can set up simple tracking codes on each page or use Google Analytics.  If you are offline, you may put codes on coupons, use different numbers for different ads, or you may just have your secretary keep track of where people come from when they call by intelligently asking customer.

 

Conclusion

“What gets tracked gets done.”  It is an old saying that rings true today.  If you want your business to grow, you must track what is growing your business.  Decide what areas you need to focus on and set up simple tracking.  It can be as simple as a spread sheet or just a paper with columns drawn on it.

Tracking takes time and effort to get set up, but it soon becomes a habit and will run on autopilot.  They will help you set goals and understand when you reach those goals in your business.

Tracking is how we identify and amplify growth in our business. Click To Tweet
understanding profitability

This is Christian business owners simple guide to understanding profitability.  As a Christian business owner, you want to go into business knowing when you will make money.

Let me warn you, there are a few maths included in this article, but I won’t bog you down with formulas.  As a Christian business owner, you must understand the basic figures in your business before understanding how to better run your business and bring it to profitability.

For this article, we are going to stick to three basic numbers and cover them as succinctly as possible.  This is not a lesson in math, but a lesson on understanding business numbers.  No matter what kind of business you are in, if you understand the numbers, you understand your business.

 

Break-Even Point

Many business owners have heard of the break-even point.  It is the point where you sell one more item and you have paid off the cost of starting your business.  Basically, you add up the cost of developing your product or service, add in any costs for employees, sales, customers, etc. Then, you figure up how many of your product or service you need to sale in order to make that money back.

For some companies, this number keeps moving.  Each month, you have new bills, new inventory, new marketing, so it seems that the number keeps moving away from you.  It is frustrating and many business owners find themselves in a loop of never getting a check the first few years of their business.  Don’t do that!

Pick a specific number and stick to it.  Set goals and keep your costs down.  There is no need to buy a huge building at the start.  Start small and stick to your guns.  Once you have reached profitability, then, you can scale larger and grow according to your new profitable status.

 

Customer Acquisition Cost

Customers are the life blood of your business.  These are the people you are trying to help.  The way you serve them makes your business grow.  The key number here is how much money does it take to get one new customer?

When you run ads, buy business cards, attend network meetings, etc. you are putting in time and money towards getting customers.  Once you understand how much it takes to get a new customer, you can use that money to offset the cost of doing business.  You identify what is working and scale up your efforts to get more customers and better profitability follows.

Knowing your customer acquisition cost helps you manage the price of your products as well as identify a good return on your marketing dollars.  Do your best to identify the perfect customer and then find out where they hang out.  That is where you want to put your time and money.

 

Cost of Goods/Production

Every business owner knows these numbers.  These are the numbers that go into creating your product or service.  I want you to keep in mind that time is a number that needs to be included for you as a business owner.  I have seen too many business owners not account for their time and their numbers look good on paper, but the business owner was living in his car!  Don’t do that!

I know business takes sacrifice sometimes, but setting proper goals and sticking to a plan can help you keep your life in check while you grow your business. Sure, you may have to stay at your job a little while longer while you build your business, but that is OK, it is all in God’s timing!

Understand your numbers and do a little research.  You want to lower your costs without lowering the quality of what you are offering.  Sometimes you can make an exclusive deal with a distributor, you can order slightly larger quantities, or you can creatively use what you have.  Identify these numbers and stay on top of them if you want to keep profitability up.

 

Conclusion

Christian business owners need to be profitable if they are going to succeed in business.  If we are not succeeding in business, we can’t help people.  Our goal should be to shoot for profitability by knowing our numbers.  You should know all the numbers in your business as you are starting out and keep an eye on them.

You probably have seen a balance sheet and income statement.  Take time to understand those reports.  If you don’t have them, you can look at your bank account and put them in categories like employee, customer acquisition, cost of goods, overhead, etc.  Just make sure you have the numbers you need to understand for your business presented in a way that makes sense to you.

If these numbers are new to you, get some education.  You can attend college courses, buy a book, or read some good articles online.  Until you understand your numbers, you won’t be able to keep your business moving towards success.

Follow the numbers in your business and you will follow profitability. Click To Tweet