How do you represent God in your business?
One Christian owned business got this message, “Keep your religion out of business.” What would you think if you got this message?
It was really hard to hear something like that because it makes you wonder if your business is turning away customers that you could be helping. Let’s look at the practicality of representing God in your business and how it can make a difference in the lives of the customers you serve.
Understand Your Customer
First, let’s look at what this person is saying. They don’t want to hear about Jesus or God, but they cared enough to leave a comment for you. They may have been hurt by another Christian, or they may be of a totally different religion.
It’s not that they don’t want you to run your business based on Christian values, they just don’t want to know where you got those values. It is hard to represent God in your business without mentioning Him.
Representing God in your Business
Representing God means that you are His Ambassador. You represent God with your ACTIONS.
There are too many companies using the fish logo or Bible verses, whose actions don’t represent God. It is not a matter of where you place a cross, a fish or a Bible verse, it is a matter of how you treat people.
Honestly, non-Christian people don’t care if you are a Christian or not, as long as you take care of them and treat them as a person with value. They want to know that you care about them and want to help them.
If you want to use Bible verses on your marketing materials, that is a personal decision, but make sure you and everyone in your company is acting according to that verse.
A Quick Story About Christian Symbols
I was in traffic in Houston. The traffic was horribly busy. People were whizzing by me even though I was unintentionally speeding. One guy cut me off and flashed the ‘one finger wave.’ On the back of his car was a Christian fish symbol and a cross. You can imagine my thoughts about the driver as a Christian, but imagine what non-Christians think when they see something like that.
